ARC: Explicitly add -mmedium-calls to CFLAGS

GCC built for arc*-*-linux has "-mmedium-calls" implicitly enabled by default
thus we don't see any problems during Linux kernel compilation.
----------------------------->8------------------------
arc-linux-gcc -mcpu=arc700 -Q --help=target | grep calls
  -mlong-calls                          [disabled]
  -mmedium-calls                        [enabled]
----------------------------->8------------------------

But if we try to use so-called Elf32 toolchain with GCC configured for
arc*-*-elf* then we'd see the following failure:
----------------------------->8------------------------
init/do_mounts.o: In function 'init_rootfs':
do_mounts.c:(.init.text+0x108): relocation truncated to fit: R_ARC_S21W_PCREL
against symbol 'unregister_filesystem' defined in .text section in fs/filesystems.o

arc-elf32-ld: final link failed: Symbol needs debug section which does not exist
make: *** [vmlinux] Error 1
----------------------------->8------------------------

That happens because neither "-mmedium-calls" nor "-mlong-calls" are enabled in
Elf32 GCC:
----------------------------->8------------------------
arc-elf32-gcc -mcpu=arc700 -Q --help=target | grep calls
  -mlong-calls                          [disabled]
  -mmedium-calls                        [disabled]
----------------------------->8------------------------

Now to make it possible to use Elf32 toolchain for building Linux kernel
we're explicitly add "-mmedium-calls" to CFLAGS.

And since we add "-mmedium-calls" to the global CFLAGS there's no point in
having per-file copies thus removing them.

Signed-off-by: Alexey Brodkin <abrodkin@synopsys.com>
Signed-off-by: Vineet Gupta <vgupta@synopsys.com>