1
课程详述
COURSE SPECIFICATION
以下课程信息可能根据实际授课需要或在课程检讨之后产生变动。如对课程有任何疑问，请
联系授课教师。
The course information as follows may be subject to change, either during the session because of unforeseen
circumstances, or following review of the course at the end of the session. Queries about the course should be
directed to the course instructor.
1.
课程名称 Course Title
产品创新设计专题
Product Innovation Design
2.
授课院系
Originating Department
系统设计与智能制造学院
School of System Design and Intelligent Manufacturing
3.
课程编号
Course Code
SDM396
4.
课程学分 Credit Value
3
5.
课程类别
Course Type
专业选修课 Major Elective Courses
6.
授课学期
Semester
秋季 Fall
7.
授课语言
Teaching Language
英文 English
8.
授课教师、所属学系、联系方
式（如属团队授课，请列明其
他授课教师）
Instructor(s), Affiliation&
Contact
（For team teaching, please list
all instructors）
Fred HAN，副教授
系统设计与智能制造学院 (设计智造学院)
Fred HAN, Associate Professor
School of System Design and Intelligent Manufacturing (SDIM)
Email: fred@sustech.edu.cn
9.
实验员/助教、所属学系、联系
方式
Tutor/TA(s), Contact
待公布 To be announced
10.
选课人数限额(可不填)
Maximum Enrolment
（Optional）
待公布 To be announced
2
11.
讲授
Lectures
习题/辅导/讨论
Tutorials
实验/实习
Lab/Practical
其它(请具体注明)
Other（Please specify）
总学时
Total
32
32
64
12.
先修课程、其它学习要求
Pre-requisites or Other
Academic Requirements
SDM114 产品设计视觉表达技巧
13.
后续课程、其它学习规划
Courses for which this course
is a pre-requisite
无 NIL
14.
其它要求修读本课程的学系
Cross-listing Dept.
无 NIL
教学大纲及教学日历 SYLLABUS
15. 教学目标 Course Objectives
本课程旨在引导学生通过探索将技术与不断变化的社会环境有机结合，设计并开发新一代的高级产品。创新需要确定可行
的机会（或重要的问题），并系统地通过这些机会（问题）设计开发新的产品。为了适应“创新”的特点，学生将针对特
定的目标客户群概述设计项目，并参与新产品开发的过程，例如：分析收集知识、概念化、面向合成的原型生产和迭代。
设计项目的结果应印证： 1）产品的任务性质符合项目目标； 2）产品的重要性作为关键利益或问题解决方案引起了目标
消费者（不限于用户）的共鸣； 3）“新产品”或产品机会是可行且可持续的。
本课程将为学生提供发掘设计新产品的思维能力的训练，以及制造技术知识实用设计技能。
*项目和目标客户群将由任课教师定义。
This course aims to explore the organic integration of technologies with changing social contexts for a new generation of
advanced product designs. Innovation requires identifying the viable opportunities (or problems that matters) and moving
through them systemically to deliver new offerings. In order to accommodate the characteristics of ‘innovation’, it will
outline the design project considering a specific target customer group and students shall engage in the new product
development process, i.e., analytical knowledge- gathering, conceptualizing, synthesis-oriented prototype production
and iteration. The outcome of the design project should demonstrate; 1) the product’s nature of task fits to project
objectives; 2) the significance of the product resonates to the target consumer (not limited to users) as critical benefit or
problem solution; 3) the ‘new offering’ or product opportunity is viable and sustainable.
This course should provide students the training of thinking ability to form a new product opportunity and practical design
skills including manufacturing technology knowledge.
*Project and target customer group will be defined by instructor.
16.
预达学习成果 Learning Outcomes
通过本课程，学生将具备以下能力：
1.思考能力，从问题解决者到机会创造者
识别设计需求（包括客户和市场概况）的批判性思维技巧
为实际应用创建可行的产品概念
产品功能（自然的任务或职责）和功能（独特的属性）的发展表明了产品对于目标客户的利益的重要性
3
2.新产品开发过程的实践
从定量市场研究和定性用户研究到产品概念，再到具有制造要求的产品概念的实现。
竞争产品分析和新产品主张
产品美学创造和强调销售点
3．基于项目的研究和团队合作能力
视觉和语言交流能力
用不同的材料表达想法
团队合作能力
Upon completing the subject, students will gain the competency of:
1. Thinking capability, beyond a Problem Solver to an Opportunity Creator
• Critical thinking skills to identify a design needs including customer and market profiling
• Creating a viable product concept for real-world application
• Development of product function (natural task or duty) and features (distinctive attributes) signifying the
importance of the product for aimed customers’ benefits
2. Practice of New Product Development Process
• From quantitative market research and qualitative user research, to product concept, to realization of product
concept with manufacturing requirements.
• Analysis of Competitive products and proposition of new product
• Creating and emphasizing the Point of Sale with product aesthetics
3. Project-based research and teamwork skills
• Visual and verbal communication skill
• Expressing ideas with different materials
• Team cooperation skill
17.
课程内容及教学日历 （如授课语言以英文为主，则课程内容介绍可以用英文；如团队教学或模块教学，教学日历须注明
主讲人）
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)
4
Course Schedule
Week
Hour
Lecture
Practice
Hours
Lecture Title
Language
Practice in Makerspace
1
2
创造新产品机会的商业模式
Business Model to Create
the New Product
Opportunity
• Chinese
/English
业务模型画布的实践和产品价值主
张的映射
Practice of Business Model
Canvases and Mapping of Product
Value Proposition
4
2- 4
4
定义和分析目标消费者
Defining and Profiling the
Target Consumer
• Chinese
/English
-定量研究-市场研究
-定性研究-用户研究
- Quantitative Research - Market
Research
- Qualitative Research - User
research
4
5
2
研究报告
Research Presentation
• Chinese
/English
最终确定消费者细分和竞争产品分
析
Finalization of consumer segment
and competitive products analysis
2
6-7
4
建立新的产品机会和创新
Building a new product
opportunity and innovation
• Chinese
/English
在意义下证明新产品概念的发展
Development of New Product
Concept under the justification of
its significances
4
8
2
概念介绍
Concept presentation
• Chinese
/English
演示产品功能和特性及其集成
Demonstration of product function
and feature and their integration
4
9
4
制造业：成型技术
Manufacturing: Molding
techniques
• Chinese
/English
当前在传统制造业中使用的成型品
类型（注塑、旋转、吹塑和挤出）
Types of moldings currently used in
traditional manufacturing industry
(Injection, Rotation, Blow and
Extrusion)
10
2
用户体验设计
Design of User Experience
• Chinese
/English
研究用户体验和用户界面
Study of user experience and user
interface
2
11-
15
8
-产品概念的迭代
- Iteration of product
concept
• Chinese
/English
产品概念的实现
-组件布局和组装
-原型测试和评估
Realization of product concepts
- Components layout and assembly
- Prototype Testing and Evaluation
8
16
4
最终演讲
Final Presentation
• Chinese
/English
最终演讲
Final Presentation
4
18.
教材及其它参考资料 Textbook and Supplementary Readings
5
Supplementary readings:
Kelly, Tom. Creative Confidence. 2013
Larry Keeley. Ten Types of Innovation (The Discipline of Building Breakthroughs). 2013
Dreyfuss, Henry. Designing for People. Allworth, 2003
课程评估 ASSESSMENT
19.
评估形式
Type of
Assessment
评估时间
Time
占考试总成绩百分
比
% of final
score
违纪处罚
Penalty
备注
Notes
出勤 Attendance
课堂表现
Class
Performance
小测验
Quiz
课程项目
Projects
平时作业
Assignments
期中考试
Mid-Term Test
期末考试
Final Exam
期末报告
Final
Presentation
其它（可根据需
要改写以上评估方
式）
Others (The
above may be
modified as
necessary)
项目演讲 1
Project
Presentation 1
第 5 周
End of the
5
th
week
20
NA
项目演讲 2
Project
Presentation 2
第 8 周
End of the
8
th
week
20
NA
项目演讲 3
Project
Presentation 3
End of the
16
th
week
第 16 周
30
NA
出勤及参与度
Attendance and
Participation
1-16 周
1-16 weeks
30
NA
20.
记分方式 GRADING SYSTEM
A. 十三级等级制 Letter Grading
B. 二级记分制（通过/不通过） Pass/Fail Grading
6
课程审批 REVIEW AND APPROVAL
21.
本课程设置已经过以下责任人/委员会审议通过
This Course has been approved by the following person or committee of authority