课程大纲

COURSE SYLLABUS

课程代码/名称

Course Code/Title

Advanced MIS Research Seminar

课程性质

Compulsory/Elective

Compulsory

课程学分/学时

Course Credit/Hours

授课语言

Teaching Language

English

授课教师

Instructor(s)

Lu, Tao

是否面向本科生开放

Open to undergraduates

or not

先修要求

Pre-requisites

（如面向本科生开放，请注明区分内容。 If the course is open to

undergraduates, please indicate the difference.）

教学目标

Course Objectives

（如面向本科生开放，请注明区分内容。 If the course is open to undergraduates, please indicate

the difference.）

1) Learn to think and act as an academic 

2) Conduct literature review to support a research question 

3) Understand and be able to apply rigorous methodologies

4) Learn to critique academic research works 

5）Develop, present and write a good econ-of-IS research paper

教学方法

Teaching Methods

（如面向本科生开放，请注明区分内容。 If the course is open to undergraduates, please indicate the

difference.）

Seminar

10.

教学内容

Course Contents

（如面向本科生开放，请注明区分内容。 If the course is open to undergraduates, please indicate the

difference.）

Section 1

Introduction

Section 2

Methodology I: Experiments

Section 3

Methodology II: IV and RD designs

Section 4

Topic (1): IT and Finance

Section 5

Topic (2): Online Reputation Systems, Word-of-Mouth

Section 6

Topic (3): Online Advertising, Keyword Auctions

Section 7

Mid-term discussion

Section 8

Topic (4): Social Media, Social Networks

Section 9

Topic (5): Artificial Intelligence, Machine Learning

Section 10

Final Presentations

11.

课程考核

Course Assessment

（

○

考核形式 Form of examination；

○

.分数构成 grading policy；

○

如面向本科生开放，请注明区分内容。

If the course is open to undergraduates, please indicate the difference.）

In-class discussion

Weekly two-page write up

Presentation

Term paper

Total

100%

12.

教材及其它参考资料

Textbook and Supplementary Readings

Kremer, Michael, “Writing papers: A Checklist”.

http://qed.econ.queensu.ca/pub/faculty/sumon/mkremer_checklist_paper.pdf

Mankiw NG. (1994). My Rules of Thumb. The American Economist.

https://scholar.harvard.edu/files/mankiw/files/my_rules_of_thumb.pdf

Varian, H (1999). "How to Build an Economic Model in your Spare Time." In Passion and Craft: Economists at

Work. Edited by Szenberg, M. Ann Arbor, MI: University of Michigan Press.

http://people.ischool.berkeley.edu/~hal/Papers/how.pdf

Stiglitz, J. (2000). “The Contribution of the Economics of Information to Twentieth Century

Economics.” Quarterly Journal of Economics, 115(4), 1441-1478 (JSTOR).

http://www.jstor.org/stable/2586930

Ellison, Glenn and Sara Fisher Ellison (2005) " Lessons About Markets from the Internet" Journal of Economic

Perspectives, 19(2): 139-158

http://pubs.aeaweb.org/doi/pdfplus/10.1257/0895330054048632

Krugman, P. (2013). “Crib Sheet: How I work (Self-indulgent)” New York Times, July

5; http://krugman.blogs.nytimes.com/2013/07/05/crib-sheet-how-i-work-self-indulgent/

Experiments

Manski, C. (2000). Economic analysis of social interactions. Journal of Economic Perspectives, 115–136.

http://www.nber.org/papers/w7580.pdf

DellaVigna, S., & Malmendier, U. (2006). Paying not to go to the gym. American Economic Review, 96(3), 694–

719.

http://www.jstor.org/stable/30034067
Cai, H., Chen, Y., & Fang, H. (2009). Observational Learning: Evidence from a Randomized
Natural Field Experiment. American Economic Review.
http://www.jstor.org/stable/25592485
Centola, D. (2010). The Spread of Behavior in an Online Social Network Experiment. Science, 329(5996), 1194–
1197.
http://image.sciencenet.cn/olddata/kexue.com.cn/upload/blog/file/2010/12/2010122110322935115.pdf
Zhang, Michael and Feng Zhu. (2011) “Group Size and Incentives to Contribute: A Natural Experiment at Chinese
Wikipedia” American Economic Review, 101(4), 1601-1615.
http://www.jstor.org/stable/23045913
Chen, Yuyu, and David Y. Yang. 2019. "The Impact of Media Censorship: 1984 or Brave New World?" American
Economic Review, 109 (6): 2294-2332.
Agent-based modeling: Methods and techniques for simulating human systems， Eric Bonabeau, PNAS May 14,
2002 99 (suppl 3) 7280-7287
Tao Lu, Alex Wang, May Yuan and Xiaoquan Zhang, "Skewness Distortion Bias in Consumer Choice"
Optional readings:
Rosenblat, T., & Mobius, M. (2006). Why Beauty Matters. American Economic Review.
http://www.jstor.org/stable/30034362
*List, J. (2006). Field Experiments: A Bridge between Lab and Naturally Occurring Data. Advances in Economic
Analysis & Policy.
http://s3.amazonaws.com/fieldexperiments-papers2/papers/00083.pdf
*Levitt, S., & List, J. (2009). Field experiments in economics: The past, the present, and the future. European
Economic Review.
https://pdfs.semanticscholar.org/646e/3d5373e48bd23615dbb0d3a874360a58dd04.pdf
Catherine Tucker and Juanjuan Zhang, 2011, “How Does Popularity Information Affect Choices? A Field
Experiment” Management Science, Vol. 57, No. 5, May 2011, pp. 828-842.
http://www.jstor.org/stable/25835743
Instrument Variable, Regression Discontinuity
Instrument variable:
Angrist, J., & Krueger, A. (2001). Instrumental variables and the search for identification: From supply and demand
to natural experiments. Journal of Economic Perspectives, 15(4), 69–85.
https://dspace.mit.edu/bitstream/handle/1721.1/63775/instrumentalvari00angr.pdf?sequence=1
Ludwig, J. (2005). Does Head Start improve children's life chances? Evidence from a regression discontinuity
design. Quarterly Journal of Economics.
http://www.jstor.org/stable/25098840
Brown, J. R., Ivkovic, Z., Smith, P. A., & Weisbenner, S. (2008). Neighbors Matter: Causal Community Effects
and Stock Market Participation. Journal of Finance, LXIII(3), 23.
http://www.jstor.org/stable/25094479
Jeremiah Dittmar (2011) Information Technology and Economic Change: The Impact of the Printing
Press. Quarterly Journal of Economics.
http://www.jstor.org/stable/23015698
Regression discontinuity designs:

Imbens, G., & Lemieux, T. (2008). Regression discontinuity designs: A guide to practice. Journal of Econometrics,
142(2), 615–635.
http://ac.els-cdn.com/S0304407607001091/1-s2.0-S0304407607001091-main.pdf?_tid=0b4e59fa-8d31-11e7-b9fa-
00000aab0f6c&acdnat=1504062931_dfa1d1adb0c5137c30ddd9820c27c2a6
Luca, Michael. 2016. “Reviews, Reputation and Revenue: The Case of Yelp.com.”
http://go.mainstreethub.com/rs/mainstreethub/images/Yelp%20Study.pdf
Optional readings:
*Klaauw. (2007). “Regression-Discontinuity Analysis”
http://faculty.smu.edu/Millimet/classes/eco7377/papers/van%20der%20klaauw%2008a.pdf
*Card, D., Lee, D. S., Pei, Z., & Weber, A. (2015). Inference on Causal Effects in a Generalized Regression Kink
Design. Econometrica, 83(6), 2453–2483.
https://www.econstor.eu/bitstream/10419/126277/1/817177515.pdf
*Skiera, B., et al., What should be the dependent variable in marketing-related event studies?, International
Journal of Research in Marketing (2017).
http://www.sciencedirect.com/science/article/pii/S0167811617300046
IT and Finance (FinTech)
Antweiler, W., and Frank, M. Z. 2004. “Is All That Talk Just Noise? The Information Content of Internet Stock
Message Boards,” Journal of Finance (59:3), pp. 1259-1294.
http://www.jstor.org/stable/3694736
Tetlock, P. C., Saar-Tsechansky, M., and Macskassy, S. 2008. “More than Words: Quantifying Language to
Measure Firms’ Fundamentals,” Journal of Finance (63:3), Pp. 1437-1467.
http://www.jstor.org/stable/25094477
Da, Z., Engelberg, J., and Gao, P. 2011. “In Search of Attention,” Journal of Finance (66:5), pp. 1461-1499.
http://www.jstor.org/stable/41305167
Juanjuan Zhang and Peng Liu, 2012, “Rational Herding in Microloan Markets” Management Science, Vol. 58, No.
5, May 2012, pp. 892-912.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1110.1459
Xu, Sean Xin, and Zhang, Xiaoquan (Michael), "Impact of Wikipedia on Market Information Environment:
Evidence on Management Disclosure and Investor Reaction," MIS Quarterly, 37, 4, 2013, 1043-1068.
http://www.rccm.tsinghua.edu.cn/u/cms/www/201501/14092405it3s.pdf
Chen, Hailiang, Prabuddha De, Yu Jeffrey Hu, Byoung-Hyoun Hwang (2014), "Wisdom of Crowds: The Value of
Stock Opinions Transmitted Through Social Media", Review of Financial Studies, 27, 5, 1367-1403.
http://www.hedgechatter.com/wp-content/uploads/2014/09/wisdom-of-crowds.pdf
Forman, C., Goldfarb, A., & Greenstein, S. (2016). Agglomeration of Invention in the Bay Area: Not Just ICT.
American Economic Review. 106:146-151.
http://siepr.stanford.edu/system/files/FormanGoldfarbGreenstein_notjustict.pdf
Machina, Mark J. 2014. "Ambiguity Aversion with Three or More Outcomes." American Economic Review, 104
(12): 3814-40.
Optional readings:
*Tetlock, P. C. 2007. “Giving Content to Investor Sentiment: The Role of Media in the Stock Market,” Journal of
Finance (62:3), pp. 1139-1168.
http://www.jstor.org/stable/4622297

*Bogan, V. 2008. “Stock Market Participation and the Internet,” Journal of Financial and Quantitative
Analysis (43:1), pp. 191-212.
http://www.jstor.org/stable/27647344
*Hendershott, T., Jones, C. M., and Menkveld, A. J. 2011. “Does Algorithmic Trading Improve
Liquidity?,” Journal of Finance (66:1), pp. 1-33.
http://www.jstor.org/stable/29789770
*Brogaard, J., Hendershott, T., & Riordan, R., (2014). High-Frequency Trading and Price Discovery, Review of
Financial Studies, Vol. 27(8), pp. 2267-2353.
https://www.econstor.eu/bitstream/10419/154035/1/ecbwp1602.pdf
*Zhang, Michael, and Zhang, Lihong. 2015. "How Does the Internet Affect the Financial Market? An Equilibrium
Model of Internet Facilitated Feedback Trading," MIS Quarterly, 39, 1, 17-38.
http://eds.a.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=b54707cf-a73b-4eb7-8f08-
f4045341222e%40sessionmgr4010
*Ekkehart Boehmer, Dan Li, and Gideon Saar, 2016, Correlated High-Frequency Trading, SMU, HKU, Cornell
Working Paper.
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2745367
* Brogaard, J., Carrion, A., Moyaert, T., Riordan, R., Shkilko, A., & Sokolov, K., High Frequency Trading and
Extreme Price Movements, (2016). Journal of Financial Economics.
https://www.aeaweb.org/conference/2016/retrieve.php?pdfid=702
Online Reputation Systems, Word-of-Mouth
Chevalier, Judith and Dina Mayzlin. 2006. “The Effect of Word-of-Mouth on Sales: OnlineBook
Reviews.” Journal of Marketing Research, 43(3), 345-354.
http://www.jstor.org/stable/30162409
Dellarocas, C., Zhang, X., and Awad, N. F., 2007, "Exploring the Value of Online Product Reviews in Forecasting
Sales: The Case of Motion Pictures," Journal of Interactive Marketing, 21, 4, 2-20.
http://www.sciencedirect.com/science/article/pii/S1094996807700361
Zhu, Feng, and Michael Zhang. 2010. "Impact of Online Consumer Reviews on Sales: The Moderating Role of
Product and Consumer Characteristics." Journal of Marketing 74(2): 133–148.
http://www.jstor.org/stable/20619095
Monic Sun, 2012. How Does the Variance of Product Ratings Matter? Management Science, 58(4), 696-707.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1110.1458
Mayzlin, Dina, Yaniv Dover, and Judith Chevalier. 2014. "Promotional Reviews: An Empirical Investigation of
Online Review Manipulation." American Economic Review, 104(8): 2421-55.
http://www.jstor.org/stable/pdf/42920894.pdf
Wang, Alex, Zhang, Xiaoquan (Michael), and Hann, Il-Horn, 2015 "Socially Nudged: A Quasi-Experimental Study
of Friends' Social Influence in Online Product Ratings," Information Systems Research.
https://pdfs.semanticscholar.org/a85f/b4605a58dd67c22b81af1ca1a82b88a51d84.pdf
Michael Luca, Georgios Zervas (2016) Fake It Till You Make It: Reputation, Competition, and Yelp Review
Fraud. Management Science 62(12):3412-3427.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2015.2304
Optional reading:
*Dellarocas, C., and Wood, C. A. 2008. “The Sound of Silence in Online Feedback: Estimating Trading Risks in
the Presence of Reporting Bias,” Management Science (54:3), pp. 460-476.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1070.0747

*Gao, Guodong Gordon, Brad N Greenwood, Jeff McCullough, Ritu Agarwal. 2015. Vocal minority and silent
majority: How do online ratings reflect population perceptions of quality? MIS Quarterly.
http://community.mis.temple.edu/greenwood/files/2015/08/Gao-et-al-2015.pdf
Online Advertising, Keyword Auctions
Varian, Hal. 2007. "Position Auctions." International Journal of Industrial Organization, 25, 1163-1178.
http://www.sciencedirect.com/science/article/pii/S0167718706001317/pdfft?md5=d198befb33e37fc530b0fb2219e6
61b7&pid=1-s2.0-S0167718706001317-main.pdf
Edelman, Benjamin, Michael Ostrovsky, and Michael Schwartz. 2007. "Internet Advertising and the Generalized
Second Price Auction: Selling Billions of Dollars Worth of Keywords." American Economic Review, 97(1), 242-
259.
http://www.jstor.org/stable/30034393
Avi Goldfarb, Catherine Tucker (2011) Advertising Bans and the Substitutability of Online and Offline
Advertising. Journal of Marketing Research: April 2011, Vol. 48, No. 2, pp. 207-227.
http://www.jstor.org/stable/23033426
Lee, Young Han and Ulrike Malmendier. 2011. "The Bidder's Curse." American Economic Review, 101(2), 749-
787.
http://www.jstor.org/stable/29783689
Zhang, Xiaoquan (Michael)., and Feng, Juan, 2011, "Cyclical Bid Adjustments in Search-Engine
Advertising," Management Science, 57, 9, 1703-1719.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1110.1408
Juanjuan Zhang, Shiyang Gong, Ping Zhao & Xuping Jiang, 2016 “Tweeting as a Marketing Tool – Field
Experiment in the TV Industry” Journal of Marketing Research, forthcoming
http://jjzhang.scripts.mit.edu/docs/Gong_Zhang_Zhao_Jiang_2017.pdf
Overby, E., & Forman, C. (2015). The Effect of Electronic Commerce on Geographic Purchasing Patterns and Price
Dispersion. Management Science. 61:431-453.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2014.1977
*Sun, Monic, and Feng Zhu. 2013. "Ad Revenue and Content Commercialization: Evidence from
Blogs." Management Science 59, no. 10: 2314–2331.
http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.1120.1704
*Ostrovsky, Michael and Michael Schwarz. 2016. "Reserve Prices in Internet Advertising Auctions: A Field
Experiment," Stanford University.
http://web.stanford.edu/~ost/papers/rp.pdf
Social Media, Social Networks and Online Community
Garg, Rajiv and Rahul Telang. 2012. "To Be or Not to Be Linked on LinkedIn: Online Social Networks and Job
Search."
https://www.krannert.purdue.edu/academics/mis/workshop/2013/Garg%20-%20Linking%20on%20LinkedIn.pdf
Zhang, Xiaoquan (Michael), and Wang, Alex, "Network Positions and Contributions to Online Public Goods: The
Case of Chinese Wikipedia," Journal of Management Information Systems, 29, 2, 2012, 11-40.
http://www.tandfonline.com/doi/pdf/10.2753/MIS0742-1222290202
Catherine E. Tucker (2014) Social Networks, Personalized Advertising, and Privacy Controls. Journal of Marketing
Research. Vol. 51, No. 5, pp. 546-562.
https://scholar.google.com.hk/scholar?q=Social+Networks%2C+Personalized+Advertising%2C+and+Privacy+Con
trols&btnG=&hl=zh-CN&as_sdt=0%2C5 Click [PDF] mit.edu
Bapna, R., J. Ramprasad, G. Shmueli, and A. Umyarov, "One-Way Mirrors in Online Dating: A Randomized Field
Experiment", Management Science, vol. 62, issue 11, pp. 3100-3122, 2016.

http://pubsonline.informs.org/doi/pdf/10.1287/mnsc.2015.2301
Daniel Mochon, Karen Johnson, Janet Schwartz and Dan Ariely. (2017) What Are Likes Worth? A Facebook Page
Field Experiment. Journal of Marketing Research 54:2, 306-317.
Ravi Bapna, Liangfei Qiu, and Sarah Rice, "Repeated Interactions Versus Social Ties: Quantifying the Economic
Value of Trust, Forgiveness, and Reputation Using a Field Experiment," MIS Quarterly (2017), 41(3), 841-866.
Qin, Bei, David Strömberg, and Yanhui Wu. 2018. "Media Bias in China." American Economic Review, 108 (9):
2442-76.
Sun, M., Zhang, X., and Zhu, F. "U-shaped Conformity in Online Social Networks," Marketing Science,
forthcoming.
Artificial Intelligence, Machine Learning
Liran Einav and Jonathan Levin, The Data Revolution and Economic Analysis, NBER.
https://web.stanford.edu/~jdlevin/Papers/BigData.pdf
Shmueli, G., "To Explain or To Predict?", Statistical Science, vol. 25, issue 3, pp. 289-310, 2010.
https://projecteuclid.org/download/pdfview_1/euclid.ss/1294167961
Shmueli, G., and O. Koppius, "Predictive Analytics in Information Systems Research", MIS Quarterly, vol. 35,
issue 3, pp. 553-572, 2011.
http://www.jstor.org/stable/23042796
Lin, M., H. C. Lucas, and G. Shmueli, "Too Big To Fail: Large Samples and the P-Value Problem", Information
Systems Research, vol. 24, issue 4, pp. 906-917, 2013.
http://pubsonline.informs.org/doi/pdf/10.1287/isre.2013.0480
Varian, Hal R. 2014. "Big Data: New Tricks for Econometrics." Journal of Economic Perspectives, 28(2): 3-28.
http://www.jstor.org/stable/23723482
Brynjolfsson, Erik, Tomer Geva, and Shachar Reichman. 2015 "Crowd-Squared: Amplifying the Predictive Power
of Search Trend Data." MIS Quarterly, 40(4): 941-961.
Yahav, I., G. Shmueli, and D. Mani, "A Tree-Based Approach for Addressing Self-Selection in Impact Studies with
Big Data", MIS Quarterly, vol. 40, issue 4, pp. 819-848, 2016.
Mitchell, Tom and Erik Brynjolfsson. "Track How Technology Is Changing Work." Nature, 544(7650): 290-291.
April 20, 2017.
https://www.nature.com/news/track-how-technology-is-transforming-work-1.21837
Brynjolfsson, Erik and Andrew McAfee. "The Business of Artificial Intelligence: What it Can—and Cannot—Do
for Your Organization." Harvard Business Review, July 2017.
https://hbr.org/cover-story/2017/07/the-business-of-artificial-intelligence
Bloom, Nicholas, Erik Brynjolfsson, Megha Patnaik, Itay Saporta-Eksten, and John Van Reenen. 2017. "The
Importance of Structured Management Practices." MIT Sloan Management Review.
http://sloanreview.mit.edu/article/the-importance-of-structured-management-practices/
Optional readings:
*Ghose, Ananidya, Panos Ipeirotis, and Beibei Li. "Estimating Demand for Hotels by Mining User-Generated and
Crowdsourced Content on the Internet."
https://pdfs.semanticscholar.org/a64f/948268ddef35f4895470425e5b709f5deea6.pdf
*Benjamin Shiller, First Degree Price Discrimination Using Big Data, Brandeis University.
http://benjaminshiller.com/images/First_Degree_PD_Using_Big_Data_Jan_27,_2014.pdf
*Brynjolfsson, Erik and Andrew McAfee. "What's Driving the Machine Learning Explosion?" Harvard Business
Review, July 18, 2017.

https://hbr.org/2017/07/whats-driving-the-machine-learning-explosion

*Shmueli, G., "Analyzing Behavioral Big Data: Methodological, Practical, Ethical, and Moral Issues", Quality

Engineering, vol. 29, issue 1, pp. 57-74 and 88-90, 2017.

http://www.tandfonline.com/doi/abs/10.1080/08982112.2016.1210979?journalCode=lqen20