1
课程详述
COURSE SPECIFICATION
以下课程信息可能根据实际授课需要或在课程检讨之后产生变动。如对课程有任何疑问，请
联系授课教师。
The course information as follows may be subject to change, either during the session because of unforeseen
circumstances, or following review of the course at the end of the session. Queries about the course should be
directed to the course instructor.
1.
课程名称 Course Title
高级电子商务与管理 Advanced E-commerce and Management
2.
授课院系
Originating Department
信 息 系 统 与 管 理 工 程 系 Department of Information Systems & Management
Engineering
3.
课程编号
Course Code
MIS405
4.
课程学分 Credit Value
3
5.
课程类别
Course Type
专业选修课 Major Elective Courses
6.
授课学期
Semester
秋季 Fall / 春季 Spring
7.
授课语言
Teaching Language
英文 English
8.
授课教师、所属学系、联系方
式（如属团队授课，请列明其
他授课教师）
Instructor(s), Affiliation&
Contact
（For team teaching, please list
all instructors）
陈康林，信息系统与管理工程系，chenkl@sustech.edu.cn
Kanglin Chen, Department of Information Systems & Management Engineering
9.
实验员/助教、所属学系、联系
方式
Tutor/TA(s), Contact
待公布 To be announced
10.
选课人数限额(可不填)
Maximum Enrolment
（Optional）
2
11.
授课方式
Delivery Method
讲授
Lectures
实验/实习
Lab/Practical
其它(请具体注明)
Other（Please specify）
总学时
Total
学时数
Credit Hours
48
48
12.
先修课程、其它学习要求
Pre-requisites or Other
Academic Requirements
无
13.
后续课程、其它学习规划
Courses for which this
course is a pre-requisite
无
14.
其它要求修读本课程的学系
Cross-listing Dept.
无
教学大纲及教学日历 SYLLABUS
15.
教学目标 Course Objectives
A significant portion of modern commercial activity is dependent on electronic commerce. In this course:
1：The student will gain familiarity with common e-commerce business models and get an understanding of how and
when they are used.
2：We shall cover important enabling technologies, including basics of internet communication, security, clouds, as well
as low level technology enabling functions such as localization and tracking.
3：Several important applications in various sectors of industry, including visualization and analysis as well as
ELogistics will be introduced.
现代商业活动很大一部分依赖于电子商务。在这门课中：
1:学生将了解常见的电子商务商业模式，并学习如何及何时使用这些模式。
2:学习覆盖互联网的通信基础、安全、云等重要技术，以及定位、跟踪等底层技术。
3:在工业的各个部门几个重要的应用，包括可视化分析以及电子物流商务系统。
16.
预达学习成果 Learning Outcomes
1.Mathematical modelling of E-commerce and logistics;
2.Concept of supply chain management and new business models;
3.Methodology for making business decisions;
4.Applications of decision analytics in E-commerce.
1.电子商务与物流的数学模型;
2.供应链管理的概念与新的商业模式
3.商业决策的方法论;
4.决策分析在电子商务中的应用。
17.
课程内容及教学日历 （如授课语言以英文为主，则课程内容介绍可以用英文；如团队教学或模块教学，教学日历须注明
主讲人）
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)
3
The schedule is subject to change at the instructor’s discretion. Students are advised to check the course
website regularly for updated information. Topics covered in the first half will be including (tentatively) but
not limited to:
理论（48 学时）
教学周：
1-2 周 6 学时：巴斯扩散模型 Bass Diffusion Model
Read and learn Fundamentals of Supply Chain Theory, by Lawrence V. Snyder, Zuo-Jun Max Shen, ISBN-13: 978-
0470521304 and Electronic Commerce 11th edition by Schneider, Gary (2014) or later edition.
3-4 周 6 学时：离散选择模型 Discrete Choice Model
Read and learn Goldfarb, Avi, and Catherine Tucker. "Privacy Regulation and Online Advertising." Management
Science 57, no. 1 (2010): 57–71.
Lucking-Reiley, David. "Auctions on the Internet: What's Being Auctioned, and How?" The Journal of Industrial
Economics 48, no. 3 (2000): 227–52.
5-6 周 6 学时：机制，定价和拍卖 Mechanism, Pricing and Auction
Read and learn Byers, John W., Michael Mitzenmacher, et al. "The Groupon Effect on Yelp Ratings: A Root Cause
Analysis." Association for Computing Machinery (2012): 248–65. [arXiv:1202.2369]
Bajari, Patrick, and Ali Hortaçsu. "Economic Insights from Internet Auctions." Journal of Economic Literature 42, no. 2
(2004): 457–86.
7-8 周 6 学时：产品分类 Assortment
Read and learn Stahl II, Dale O. "Oligopolistic Pricing with Sequential Consumer Search." The American Economic
Review 79, no. 4 (1989): 700–12.
Athey, Susan, and Glenn Ellison. "Position Auctions with Consumer Search." The Quarterly Journal of Economics 126,
no. 3 (2011): 1213–70.
9-10 周 6 学时：库存分配 Inventory Allocation
Read and learn Gao, F., & Su, X. (2018). Omnichannel Service Operations with Online and Offline Self-Order
Technologies. Management Science. 64(8), 3595–3608.
Gao, F., & Su, X. (2017). Omnichannel retail operations with buy-online-and-pick-up-in-store. Management Science.
63(8), 2478-2492.
Gao, F., & Su, X. (2017). Online and offline information for omnichannel retailing. Manufacturing & Service Operations
Management, 19(1), 84-98.
Gao, F., Cui, S., & Agrawal, V. (2018). The Effect of Multi-Channel and Omni-Channel Retailing on Physical Stores.
Under Review at Management Science.
11-12 周 6 学时：全渠道零售 Omni-Channel Retailing
Read and learn Bray, Robert, Operational Transparency: Showing When Work Gets Done (October 18, 2018). Available
at SSRN: https://ssrn.com/abstract=3215560 or http://dx.doi.org/10.2139/ssrn.3215560
Li, Maggie (Manqi) and Liu, Xiang and Huang, Yan and Shi, Cong, Integrating Empirical Estimation and Assortment
Personalization for E-Commerce: A Consider-Then-Choose Model (September 10, 2018). Available at SSRN:
https://ssrn.com/abstract=3247323 or http://dx.doi.org/10.2139/ssrn.3247323
Boysen, Nils, Dirk Briskorn, Stefan Fedtke, and Stefan Schwerdfeger. "Drone delivery from trucks: Drone scheduling for
given truck routes." Networks 72, no. 4 (2018): 506-527.
4
13-14 周 6 学时：最后一公里配送 Last-Mile Delivery
Read and learn Ulmer, Marlin W., and Barrett W. Thomas. "Same‐day delivery with heterogeneous fleets of drones
and vehicles." Networks72, no. 4 (2018): 475-505.
Shamsi, Davood, Marius Holtan, Robert Luenberger, and Yinyu Ye. "Online Allocation Rules in Display
Advertising." arXiv preprint arXiv:1407.5710 (2014).
Jin, Chen and Debo, Laurens and Iravani, Seyed and Kremer, Mirko, Observational Learning in Broad Choice Sets
(October 18, 2017). Chicago Booth Research Paper No. 15-08. Available at
SSRN: https://ssrn.com/abstract=2567367 or http://dx.doi.org/10.2139/ssrn.2567367
15-16 周 6 学时：营销运营交叉 Operations-Marketing Interface
Read and learn Aflaki, Arian, Pnina Feldman, and Robert Swinney. "Becoming Strategic: The Endogenous
Determination of Time Preferences and Its Implications for Multiperiod Pricing." (2018).
Feldman, Pnina, Andrew E. Frazelle, and Robert Swinney. "Service Delivery Platforms: Pricing and Revenue
Implications." Available at SSRN 3258739 (2018).
Hong, Fuhai, Wei Huang, and Xiaojian Zhao. "Sunk Cost as a Self-Management Device." Management Science (2018).
18.
教材及其它参考资料 Textbook and Supplementary Readings
Reading List:
Fundamentals of Supply Chain Theory, by Lawrence V. Snyder, Zuo-Jun Max Shen, ISBN-13: 978-0470521304
Byers, John W., Michael Mitzenmacher, et al. "The Groupon Effect on Yelp Ratings: A Root Cause Analysis."
Association for Computing Machinery (2012): 248–65. [arXiv:1202.2369]
Athey, Susan, and Glenn Ellison. "Position Auctions with Consumer Search." The Quarterly Journal of Economics 126,
no. 3 (2011): 1213–70.
Bray, Robert, Operational Transparency: Showing When Work Gets Done (October 18, 2018). Available at SSRN:
https://ssrn.com/abstract=3215560 or http://dx.doi.org/10.2139/ssrn.3215560
Ulmer, Marlin W., and Barrett W. Thomas. "Same‐day delivery with heterogeneous fleets of drones and
vehicles." Networks72, no. 4 (2018): 475-505.
Shamsi, Davood, Marius Holtan, Robert Luenberger, and Yinyu Ye. "Online Allocation Rules in Display
Advertising." arXiv preprint arXiv:1407.5710 (2014).
Feldman, Pnina, Andrew E. Frazelle, and Robert Swinney. "Service Delivery Platforms: Pricing and Revenue
Implications." Available at SSRN 3258739 (2018).
课程评估 ASSESSMENT
19.
评估形式
Type of
Assessment
评估时间
Time
占考试总成绩百分比
% of final
score
违纪处罚
Penalty
备注
Notes
出勤 Attendance
课堂表现
Class
Performance
小测验
Quiz
课程项目 Projects
35%
平时作业
15%
5
Assignments
期中考试
Mid-Term Test
30%
期末考试
Final Exam
期末报告
Final
Presentation
20%
其它（可根据需要
改写以上评估方
式）
Others (The
above may be
modified as
necessary)
20.
记分方式 GRADING SYSTEM
A. 十三级等级制 Letter Grading
B. 二级记分制（通过/不通过） Pass/Fail Grading
课程审批 REVIEW AND APPROVAL
21.
本课程设置已经过以下责任人/委员会审议通过
This Course has been approved by the following person or committee of authority