This course is an introduction to international business covering both the macro (contextual environment) and micro
(business functions) aspects of the topic. In terms of the context in which international business operates, we will discuss
the political, economic, and cultural environment including the topics of international trade and investments and global
financial markets and exchange rates. The emphasis then shifts to how firms operate within this global environment. We
will discuss the impact of FDI on host countries’ economies, and how host governments evaluate the effects of foreign
direct investment (FDI). We will also discuss how firms carry out their production and financial management activities.
Cases are used throughout the course to allow the student to analyze global business decision-making.
本课程涵盖国际商务学的宏观(营商环境)和微观(企业营商)两大部分。宏观部分讨论政治、经济、文化环境包括国际
贸易和投资专题及金融市场和汇率的决定;微观部分讨论公司如何在国际环境中开展经营活动(包括将走出国门的国内公
司和在海外有大量业务的跨国公司);对外直接投资对东道国的影响,东道国政府对外资影响的评估;公司如何进行生
产、销售及财务管理。在教学中,使用案例,帮助学生分析国际商务/企业的经营决策。
1) To introduce the external environments for international business operations;
介绍国际商务运营的外部环境;
(2) To gain an appreciation for the complexities of the international challenges facing international business;
正确认识国际商务面对的国际挑战的复杂性;
(3) To provide a framework for understanding basic concepts and theories in international business;
提供了解国际商务的基本概念和理论的框架
(4) To explore international aspects of management (e.g. functions and strategies) in business operations.
探讨企业运营中管理(如功能与策略)的国际层面问题。
课程内容及教学日历 (如授课语言以英文为主,则课程内容介绍可以用英文;如团队教学或模块教学,教学日历须注明
主讲人)
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)