1
课程详述
COURSE SPECIFICATION
以下课程信息可能根据实际授课需要或在课程检讨之后产生变动。如对课程有任何疑问，请
联系授课教师。
The course information as follows may be subject to change, either during the session because of unforeseen
circumstances, or following review of the course at the end of the session. Queries about the course should be
directed to the course instructor.
1.
课程名称 Course Title
商务智能 Business Intelligence
2.
授课院系
Originating Department
信息系统与管理工程系 Department of Information Systems & Management Engineering
3.
课程编号
Course Code
MIS304
4.
课程学分 Credit Value
3
5.
课程类别
Course Type
专业核心课 Major Core Courses
6.
授课学期
Semester
秋季 Fall
7.
授课语言
Teaching Language
英语 English
8.
授课教师、所属学系、联系方
式（如属团队授课，请列明其
他授课教师）
Instructor(s), Affiliation&
Contact
（For team teaching, please list
all instructors）
李垚 ,信息系统与管理工程系
Yao Li, Department of Information Systems & Management Engineering
Email:liy68@sustech.edu.cn
9.
实验员/助教、所属学系、联系
方式
Tutor/TA(s), Contact
待公布 To be announced
10.
选课人数限额(可不填)
Maximum Enrolment
（Optional）
2
11.
授课方式
Delivery Method
讲授
Lectures
习题/辅导/讨论
Tutorials
实验/实习
Lab/Practical
其它(请具体注明)
Other（Please specify）
总学时
Total
学时数
Credit Hours
32
32
64
12.
先修课程、其它学习要求
Pre-requisites or Other
Academic Requirements
MA212 概率论与数理统计
MA212 Probability and Statistics
13.
后续课程、其它学习规划
Courses for which this
course is a pre-requisite
无 None
14.
其它要求修读本课程的学系
Cross-listing Dept.
无 None
教学大纲及教学日历 SYLLABUS
15.
教学目标 Course Objectives
从组织的角度来看，运营管理可以定义为对生产和交付组织的商品和服务所需的直接资源的管理。运营管理职能中的日常
活动侧重于通过其转型过程为组织增加价值。运营管理的主要内容可以分为四个部分：
1）运营战略与企业竞争力，包括竞争重点、运营战略与企业竞争力的关系、运营流程选择等。
2）运营体系设计，如新产品和服务开发、产能决策、设施选址布局、岗位设计等。
3）运营计划、组织和控制，包括预测、运营计划、库存控制、MRP 和 JIT、供应链管理等。
4）运营体系的改进，包括质量控制和改进。
From an organizational perspective, operations management may be defined as the management of the direct
resources that are required to produce and deliver an organization’s good and services. The day-to-day activities within
the operations management function focus on adding value for the organization through its transformation process. The
main contents of operations management can be divided into four parts:
1) Operations strategy and the firm’s competitiveness, including the competitive priorities, the relationship between
operations strategy and the firm’s competitiveness, operations processes selection, etc.
2) Design of the operations system, such as new product and service development, capacity decision, facility location
and layout, job design, etc.
3) Operations planning, organizing and control, including forecasting, operations planning, inventory control, MRP and
JIT, supply chain management, etc.
4) The improvements of operations system, including quality control and improvements.
16.
预达学习成果 Learning Outcomes
- 了解生产和运营领域的关键概念和理论
- 了解运营决策中的经典模型。
- 了解如何借助软件解决运营模型。
3
- 了解如何利用企业运营数据来提高运营效率。
- Learn about the key concepts and theory in production and operations field
- Learn about the classical models in operations decision making.
- Learn about how to solve the operational model with the assistance of software.
- Learn about how to take the advantage of data to improve operational efficiency.
17.
课程内容及教学日历 （如授课语言以英文为主，则课程内容介绍可以用英文；如团队教学或模块教学，教学日历须注明
主讲人）
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)
Week
Topics
Tutorials/ Lab
1
Introduction (2 hours)
• What is OM?
• Major Decisions in OM
• Historical Evolution of OM
Case Study: (2 hours)
Introduction of OM
2
Operations Strategy (2 hours)
• Operations Strategy and Corporate Strategy
• Supply Chain Design and Vertical Integration
• Competitive Priorities and Trade-offs
• Production and Inventory Strategies
Lab: (2 hours)
Introduction -Matlab
3
Process and Bottleneck (2 hours)
• Manufacturing and Service Process
• Process Analysis
• Identifying and relieving Bottlenecks of the Process
Lab: (2 hours)
Numerical analysis
4
Capacity Planning and Forecasting (2 hours)
• Capacity Timing and Sizing
• A Systematic Approach to Capacity Decisions
• What to Forecast: Two-tier System
• Judgment and Quantitative Methods
Lab: (2 hours)
Matrix operations
5
Inventory Management: Basic Concept (2 hours)
• Why Maintaining Inventories?
• Types of Inventory Systems
• Costs Associated with Inventories?
Tutorial: (2 hours)
Assignment 1 & 2
6
EOQ Model (2 hours)
• A Basic EOQ Model
• Several Extensions
Lab: (2 hours)
Symbolic operation
7
Newsboy Model (2 hours)
•Inventories and Service Level
• Marginal Analysis
• Inventory Management in Services
8
Mid-term Exam (2 hours)
Tutorial for Mid-term
Exam (2 hours)
4
9
Inventory Management in Supply Chain (2 hours)
• Centralized and Decentralized Decision
• Reasons of Bullwhip Effect
• Methods to Alleviate Bullwhip Effect
Experiment: (2 hours)
Beer Game
10
MRP, MPS and ERP (2 hours)
• Dependent Demand and Principles of MRP
• MPS: From Operations Plan to Product Schedules
• ERP system
Tutorial for Inventory
Management
Assignment (2 hours)
12
Project Management (2 hours)
• Defining Projects
• Diagramming the Network
• Developing the Schedule
• Analyzing Cost-Time Trade-Offs and Risk
Lab (2 hours):
Optimization Problem
Solving
13
Location (2 hours)
• Dominant Factors in Location Decisions
• Locating a Single Facility
• Locating Facilities within a Supply Chain Network
14
Lean System (2 hours)
• What is Lean System
• JIT Production and Kanban Method
• Raising Employees’ utilization rate
• Quality Control at the Source
• Lean Thinking—Continuous Improvement
Case Study (2 hours):
Toyota
15
Group Presentation of Case Study (4 hours)
-Case study Report
(+ Wrap-up for the Final Examination)
Tutorial: (2 hours)
Assignment 4 & 5
16
Lab: (2 hours)
Data Analytics in OM
18.
教材及其它参考资料 Textbook and Supplementary Readings
Lee J. Krajewski, Larry P. Ritzman, Manoj K. Malhotra，Operations management: processes and supply
chains (10/e). Harlow : Pearson, 2013
课程评估 ASSESSMENT
19.
评估形式
Type of
Assessment
评估时间
Time
占考试总成绩百分比
% of final
score
违纪处罚
Penalty
备注
Notes
出勤 Attendance
5
课堂表现
Class
Performance
5
小测验
5
Quiz
课程项目 Projects
平时作业
Assignments
15
期中考试
Mid-Term Test
20
期末考试
Final Exam
40
期末报告
Final
Presentation
15
其它（可根据需要
改写以上评估方
式）
Others (The
above may be
modified as
necessary)
20.
记分方式 GRADING SYSTEM
A. 十三级等级制 Letter Grading
B. 二级记分制（通过/不通过） Pass/Fail Grading
课程审批 REVIEW AND APPROVAL
21.
本课程设置已经过以下责任人/委员会审议通过
This Course has been approved by the following person or committee of authority
