课程大纲
COURSE SYLLABUS
1.
课程代码/名称
Course Code/Title
创新创业思维与实践 /Mindset and Practice of Innovation and Entrepreneurship
2.
课程性质
Compulsory/Electi
ve
创新创业课程
3.
课程学分/学时
Course
Credit/Hours
3 学分/48 学时
4.
授课语言
Teaching Language
中英文 Chinese & English
5.
授课教师
Instructor(s)
张冬 Zhang Dong新创学院/School of Innovation and Entrepreneurship
zhangd6@sustech.edu.cn13323587131
6.
是否面向本科生开
Open to
undergraduates
or not
7.
先修要求
Pre-requisites
无先修要求,励对高科技企业创办、科技成果转化有兴趣的学生修
8.
教学目标
Course Objectives
本课程是一门理论性、政策性、科学性和实践性很强的课程,面向所有大学生开设,将创业实践
融入课程中,以注重对大学生创业意识、方法和能力的引导为原则,注重探究式学习,鼓励学生勇于
从不同角度提出问题,将理论和实践有机统一;使学生掌握开展创业活动所需要的基本知识;使学生
具备必要的创业能力;使学生树立科学的创业观;使学生学会商业计划书的书写(研究生方向必须为
技术型创业)。
This course is a theoretical, policy, scientific and practical course which is open to all the college
students. It integrates entrepreneurial practice into the curriculum, and focuses on inquiry learning with the
principle of guiding the college students in their sense of entrepreneurship, methods and capabilities. The
students are encouraged to raise questions from different perspectives, organically integrates the theory and
practice; the students are enabled to master the basic knowledge needed for entrepreneurial activities; to have
the necessary entrepreneurial abilities; and to establish a scientific entrepreneurial perspectiveto write
business plans (postgraduate studentstechnical entrepreneurial methods).
9.
教学方法
Teaching Methods
授课/Classroom + 课后作业/homework
课堂/Classroom :讲授/Lectures 40 学时,专题研讨/seminar 8 学时
课后作业/homework 自修 32 学时 ,辅导/讨论 tutorials 16 学时
10.
教学内容
Course Contents
(如面向本科生开放,请注明区分内容。 If the course is open to undergraduates, please indicate the
difference.
Section 1
基于创新的创业概述
Overview of Innovation-Based Entrepreneurship
Section 2
技术型创业案例剖析
Case Analysis of Technological Entrepreneurship
Section 3
产品众筹案例剖 产品众筹失败案例剖析
Product Crowdfunding Case Analysis & Product Crowdfunding Failure Analysis
Section 4
互联网+思维综述
Internet + Thinking
Section 5
如何撰写商业计划书
How to write a business plan
Section 6
商业模式与创新
Business Model & Innovation
Section 7
如何进行市场调
How to conduct market research
Section 8
如何组织创业团
How to Organize Entrepreneurial Team
Section 9
公司治理与知识产权
Corporate Governance and Intellectual Property
Section 10
如何融资&量生产产品
How to finance & mass-produce products
Section 11
如何商业路演
& How to make a roadshow
注: 研究生要求面向技术型创业项目计划方向,本科生项目内容方向不做要
求;
Section 12
创新创业与学科竞赛/ Innovation & Contest
注:指导和鼓励学生参加创青春创业计划竞赛、互联网+创业赛,本科生面向创
意组,研究生面向实践组方向;
Section 13
创新创业案例分
Business case analysis
11.
课程考核
Course Assessment
考核形式 Form of examination
考察/Examine
分数构成 grading policy
出勤 Attendance 10%,课堂表现 Class Performance 10% Projects
30%,期末报告 Final Presentation 50%
出勤 Attendance 15%,课堂表现 Class Performance 15% Projects
30%,期末报告 Final Presentation 40%
记分方式 grading system
十三级等级制 Letter Grading
12.
教材及其它参考资料
Textbook and Supplementary Readings
《创新工程实践 [Project Practices of Innovation]》,张海霞等著,高等教育出版社,2016
《高等学校创新创业教育教程:当代大学生创新创业教育与实践教程》, 蔡敏 等编,高等
教育出版社,2017
《预见:创业型小团队的制胜之道》 罗纳德·布朗 著;李晟 译,北京大学出版社,2017
《从 0 1 开启商业与未来的秘密》,[] 彼得·蒂尔 著;高玉芳 译, 中信出版社2015
《创新、知识产权与经济增长》,克里斯汀等著;刘劭君等译,知识产权出版社,2017