第一讲 课程介绍(4 学时)
本讲介绍课程的目标与要求,重点讲解如何做好案例分析,内容包括:学习案例分析的技巧,掌握接收知识与创造知识的
能力以及写作和口述的能力,了解什么是案例、案例的作用,明白关键是思考而不是阅读,学会如何区分案例情况的类
型、如何寻找案例分析的目标、如何进行过程描述等等。
Lecture 1 Course Overall Introduction
This lecture introduces the objectives and requirements of the course, focusing on how to do a good case analysis,
including: the skills of learning case studies, the ability to receive knowledge and create knowledge, and the ability to
write and dictate, to understand what is the role of cases and cases, The key to understanding is thinking, not reading.
Learning how to distinguish the type of case, how to find the goal of case analysis, how to describe the process, and so
on.
第二讲 公司金融创新(4 学时)
本讲关注金融创新,选择两个案例,分别是:
案例 01:瑞士联合银行与拍卖利率证券
案例 02:社会融资公司
Lecture 2 Corporate Financial Innovation and Process
This lecture focuses on financial innovation and selects two cases, namely:
Case 01: UBS and Auction Interest Rate Securities
Case 02: Social Finance Corporation
第三讲 互联网金融(4 学时)
本讲关注互联网金融,选择三个案例,分别是:
案例 03:Lending Club-现在加入,恰逢其时
案例 04:阿克银行-数字银行业务的选择
案例 05:天宏增利宝货币市场基金:余额宝
Lecture 3 Internet Finance
This lecture focuses on Internet finance and selects three cases, namely:
Case 03: Lending Club - Join Now, At the Right Time
Case 04: Ark Bank - Choice of Digital Banking
Case 05: Tianhong Zenglibao Money Market Fund: Yu Ebao
第四讲 金融市场与机构的功能(4 学时)
本讲关注金融市场与机构的功能,选择两个案例,分别是: