管理信息系统（EBA203）课程大纲
1、2020 秋季学期、2021 秋季学期 1-8
2、2022 秋季学期起 9-16
1
课程详述
COURSE SPECIFICATION
以下课程信息可能根据实际授课需要或在课程检讨之后产生变动。如对课程有任何疑问，请联
系授课教师。
The course information as follows may be subject to change, either during the session because of unforeseen
circumstances, or following review of the course at the end of the session. Queries about the course should be
directed to the course instructor.
1.
课程名称 Course Title
管理信息系统 Management Information Systems
2.
授课院系
Originating Department
商学院 College of Business
3.
课程编号
Course Code
EBA203
4.
课程学分 Credit Value
3
5.
课程类别
Course Type
专业基础课 Major Foundational Courses
6.
授课学期
Semester
秋季 Fall
7.
授课语言
Teaching Language
英文 English
8.
授课教师、所属学系、联系方
式（如属团队授课，请列明其
他授课教师）
Instructor(s), Affiliation&
Contact
（For team teaching, please list
all instructors）
雷扬 信息系统与管理工程系 访问助理教授 leiy@sustech.edu.cn
Yang Lei, Division of Information Systems & Management Engineering, Visiting Assistant
Professor, Email: leiy@sustech.edu.cn
9.
实验员/助教、所属学系、联系
方式
Tutor/TA(s), Contact
待公布 To be announced
10.
选课人数限额(可不填)
Maximum Enrolment
（Optional）
授课方式
Delivery Method
习题/辅导/讨论
Tutorials
实验/实习
Lab/Practical
其它(请具体注明)
Other（Please specify）
总学时
Total
11.
学时数
2 ( 期 中 考 试 Mid-
24
8 ( 小 组 项 目 展 示 Group
64
2
Credit Hours
term exams)
project presentation)
12.
先修课程、其它学习要求
Pre-requisites or Other
Academic Requirements
CS102A 计算机程序设计基础 A
CS102A Fundamentals of computer programming A
13.
后续课程、其它学习规划
Courses for which this course
is a pre-requisite
EBA207 管理系统分析与设计
EBA207 Management System Analysis and Design
14.
其它要求修读本课程的学系
Cross-listing Dept.
无 None
教学大纲及教学日历 SYLLABUS
15.
教学目标 Course Objectives
本课程将针对管理信息系统在组织管理中的应用，例如对于企业资源管理系统、客户关系管理系统、电子商务、物联网、
社交媒体等。另外，还将讲授具体的工具应用，例如 HTML、数据库和电子表格。
This course examines the applications of computer-based information systems to the management of organizations, for
example ERP, CRM, E-commerce, IoT, social media and etc. Technologies and tools such as HTML, database, and
spreadsheet will be taught.
16.
预达学习成果 Learning Outcomes
通过本课程的学习，学生们将会：
明确管理信息系统在管理，战略，策略和运营中的作用
明确现有新兴的信息技术和软件的特点
可以明确描述与管理信息系统有关的道德和社会问题
可以识别，概念化并开发解决方案，以便成功进行信息系统管理，并以口头和书面形式提出解决方案
开发静态网站页面
Upon completion of the course, the student will be able to:
Explain in writing the role of management information systems in management, strategy, tactics, and operations.
Describe in writing emergent information technologies and software.
Describe in writing ethical and social issues relating to information systems.
Identify, conceptualize, and develop solutions as a group for successful information systems management and
present them orally and in writing.
Develop a static web interface
17.
课程内容及教学日历 （如授课语言以英文为主，则课程内容介绍可以用英文；如团队教学或模块教学，教学日历须注明
主讲人）
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)
3
星期
Week
节次
主题
Topic
简介
Brief Introduction
1
第一节
First
Course
课程简介
Class Introduction
管理信息系统简介
Management Information
Systems Introduction
本节课主要向学生介绍课程的总体规划，以及最终考核的各项
标准，让学生对课程有个清晰的认识。同时，也进行正课的第
一小节内容讲解，让学生们了解及清楚管理信息系统。
This lesson mainly introduces to students about the overall
planning of the course and the final assessment criteria, so
that students have a clear understanding of the course. At
the same time, the first section of the main class is also
explained to let students understand and clearly manage the
information system.
1
第二节
Second
Course
信息技术与现代企业
Information Technology
Modern Enterprise
这节课主要是对“信息系统如何工作？其包含哪些管理、组织
和技术构件？为什么确保信息系统为企业提供具有真正价值的
互补性资产如此重要”的讲解。
This lesson is mainly about "how does an information system
work? What management, organizational and technical
components does an information system contain? Why is it
so important to ensure that information systems provide
complementary assets with real value to enterprises"
2
第一节
First
Course
全球电子商务合作
Global e-collaboration
本节课将回答的问题是：什么是业务流程？业务流程是如何与
信息系统产生关系的？以及不同的信息系统类型如何促进不同
业务流程的开展？
The questions to be answered in this lesson are: What are
business processes? How do business processes relate to
information systems? And how do different types of
information systems facilitate the development of different
business processes?
2
第二节
Second
Course
全球电子商务合作
Global e- collaboration
本节课将回答的问题是：为什么协作和社会化系统如此重要？
它们使用什么技术？企业信息系统在其中扮演的角色是什么？
The questions to be answered in this lesson are: Why are
collaborative and socialized systems so important? What
technology do they use？What is the role of enterprise
information system in it？
3
第一节
First
Course
商业模式与组织战略
Business models,
Organizational strategy
本节课将向学生们讲授成功建设和使用信息系统的组织的特性
以及信息系统对组织的影响。
This lesson will teach students the characteristics of
organizations that successfully build and use information
systems and the impact of information systems on
organizations.
3
第二节
Second
Course
商业模式与组织战略
Business models,
Organizational strategy
本节课将介绍商业模式的概念，以及波特的竞争力模型、价值
链模型、协同效应、核心竞争力以及网络经济学等模型如何帮
助企业利用信息系统实现竞争战略？
This lesson will introduce the concept of business model, and
how Porter's competitiveness model, value chain model,
synergy, core competitiveness, and network economics can
help companies use information systems to achieve
competitive strategies?
4
第一节
First
Course
商务智能基础：数据库与
信息管理
Business Intelligence,
Database and
Information Management
介绍数据库的由来，与之前传统文件管理环境的区别。数据库
管理系统的主要能力是什么？为什么关系型数据库管理系统如
此强大？以及近年来新型数据类型对关系型数据库的冲击
Introduce the origin of the database, the difference from the
previous traditional document management environment.
What are the main capabilities of a database management
4
system? Why is the relational database management system
so powerful? And the impact of new data types on relational
databases in recent years
4
第二节
Second
Course
商务智能基础：数据库与
信息管理
Business Intelligence,
Database and
Information Management
本单元主要讲解企业为了提高绩效和决策能力，从数据库获取
信息的主要工具和技术有哪些？为什么信息政策、数据管理、
数据质量保证对管理企业数据资源非常重要？
This unit mainly explains what are the main tools and
technologies for companies to obtain information from the
database in order to improve performance and decision-
making ability? Why is information policy, data management,
and data quality assurance important for managing
enterprise data resources?
5
第一节
First
Course
实验课：熟悉关系型数据
库
Lab: relational database
5
第二节
Second
Course
实验课：关系型数据库的
基本操作
Lab: relational database
6
第一节
First
Course
实验课：关系型数据库语
言（SQL）实战
Lab: SQL
6
第二节
Second
Course
实验课：关系型数据库语
言（SQL）实战
Lab: SQL
这两周的实验课主要训练学生对于关系型数据库的各种操
作，以及训练学生关系型数据库语言的运用，包括数据定义语
言，数据操作语言，数据控制语言。
The two-week experimental class mainly trains students on
various operations of relational databases and the use of
relational database languages for training students, including
DDL, DML, DCL.
7
第一节
First
Course
期中考试
Mid-term exam
7
第二节
Second
Course
期中考试讲解
Mid-term exam
interpretation
8
第一节
First
Course
信息系统中的商业伦理和
社会问题
Business Ethics and
Social Issues in
Information Systems
本节课涉及的内容包括：信息系统会引发哪些商业伦理、社会
和政治问题？信息社会的商业伦理？
The content covered in this lesson includes: What business
ethics, social and political issues will the information system
raise? Business ethics in the information society?
8
第二节
Second
Course
信息系统中的商业伦理和
社会问题
Business Ethics and
Social Issues in
Information Systems
本节课主要从“为什么现代信息系统技术和互联网对个人隐私
与知识产权保护而言是挑战”与“信息系统如何影响法律责任
和义务以及日常生活质量”两个方面进行讲解。
This lesson mainly explains from two aspects: "Why modern
information system technology and the Internet is a
challenge for personal privacy and intellectual property
protection" and "How does the information system affect
legal responsibilities and obligations and the quality of daily
life"
9
第一节
First
Course
IT 基础设施与新兴技术
Information technology
infrastructure, Emerging
technologies
本章节主要介绍什么是 IT 基础设施？IT 基础设施演变的阶段
和驱动力是什么？
This chapter mainly introduces what is IT infrastructure?
What are the stages and drivers of the evolution of IT
infrastructure？
9
第二节
Second
Course
IT 基础设施与新兴技术
Information technology
infrastructure, Emerging
technologies
本节课内容主要包括：计算机硬件平台与计算机软件平台的状
态和当前发展趋势？并进一步介绍管理 IT 基础设施的挑战和
问题。
The content of this lesson mainly includes: the status and
current development trend of computer hardware platform
5
and computer software platform? And further introduces the
challenges and problems of managing IT infrastructure
10
第一节
First
Course
通信、互联网和无线技术
Communication, Internet,
Wireless technology
本章节内容：通信网络和关键网络技术的主要组件，网络的不
同类型，以及回答互联网和互联网技术如何工作？它们如何支
持沟通和电子商务
In this chapter: The main components of communication
networks and key network technologies, the different types of
networks, and how the Internet and Internet technologies
work? How do they support communication and e-commerce
10
第二节
Second
Course
物联网技术应用
Internet of things
applications
本节课主要介绍物联网技术，以及物联网技术的实际应用
This lesson mainly introduces the Internet of Things
technology and the practical application of the Internet of
Things technology
11
第一节
First
Course
实验课：网页设计
Lab: webpage design
11
第二节
Second
Course
实验课：网页设计
Lab: webpage design
这个实验课主要学习 HTML 语言，并进行网页前端设计
This lab class mainly learns the HTML language, and
conducts front-end web page design
12
第一节
First
Course
实验课：动态页面设计
Lab：dynamic webpage
design
12
第二节
Second
Course
实验课：动态页面设计
Lab：dynamic webpage
design
这个实验课主要学习如何将网页连通数据库，调取数据库数据
展示在页面上，从而制作动态页面
This lab mainly learns how to connect the web page to the
database, retrieve the database data and display it on the
page, so as to make a dynamic page
13
第一节
First
Course
信息系统安全
Information system
security
1） 为什么信息系统容易受到破坏，容易出错和被滥用
2） 什么是安全与控制的商业价值
1) Why the information system is easily damaged, prone to
errors and abused
2) What is the business value of security and control
13
第二节
Second
Course
信息系统安全
Information system
security
1） 什么是安全与控制组织框架的组件
2） 保护信息资源最重要的工具和技术是什么
1) What are the components of the security and control
organization framework
2) What are the most important tools and technologies for
protecting information resources
14
第一节
First
Course
数字化时代的关键系统应
用
Key system applications
in the digital age
企业系统如何帮助企业实现运营卓越
供应链管理系统如何协调计划、生产和物流配送
1) How enterprise systems can help companies achieve
operational excellence
2) How the supply chain management system coordinates
planning, production and logistics distribution
14
第二节
Second
Course
数字化时代的关键系统应
用
Key system applications
in the digital age
1）客户关系管理系统如何帮助企业提高客户亲密度
2）企业应用的挑战是什么？企业应用如何利用新技术
1) How a customer relationship management system can
help companies increase customer intimacy
2) What are the challenges of enterprise applications? How
enterprise applications use new technologies
15
第一节
First
Course
小组项目展示
Group Project
Presentation
6
15
第二节
Second
Course
小组项目展示
Group Project
Presentation
16
第一节
First
Course
小组项目展示
Group Project
Presentation
16
第二节
Second
Course
小组项目展示
Group Project
Presentation
18.
教材及其它参考资料 Textbook and Supplementary Readings
管理信息系统(原书第 15 版) 作者:[美]肯尼斯 C. 劳顿（Kenneth C. Laudon） 简 P. 劳顿（Jane P）, 出版社:机械工业出版
社, ISBN：9787111608356
课程评估 ASSESSMENT
19.
评估形式
Type of
Assessment
评估时间
Time
占考试总成绩百分比
% of final
score
违纪处罚
Penalty
备注
Notes
出勤 Attendance
根据学生的出勤，将按
照以下标准在学生最终
成绩中增加额外的分
数：全勤=10 分；缺勤
1 天=7 分；缺勤 2 天
(仅 2 天)=5 分
According to your
attendance the
following extra credit
will be added to YOUR
final grade: PERFECT
attendance, no days
missed = 10 points;
ONE (and only one)
absence = 7 points;
TWO (and only two) =
5 points
10
只是在出勤表中
签名而后离开的
学生将被标记为
缺勤。
不要忘记在出勤
表中签字。一旦
出勤表中你的签
字处为空白，你
当天将被视为缺
勤。
Those that just
sign the
attendance log
and then leave
class shall be
marked absent.
Do NOT forget
7
to sign the
attendance log.
Once your
unsigned field
receives the
“blank mark”
you are officially
counted absent
for that day!
课堂表现
Class
Performance
根据学生的课堂表现以
及小组活动表现进行评
比。
There will be
opportunities to earn
extra credit during the
course through in-
class assignments and
group activities. These
opportunities will be
unannounced.
10
小测验
Quiz
课程项目 Projects
第 15、16 次课程
Lesson 15 and 16
40
没有参加小组展
示的学生无法获
得该部分成绩。
A student
missing the
group
presentation will
lose the score in
this part.
平时作业
Assignments
期中考试
Mid-Term Test
期末考试
Final Exam
40
期末报告
Final
Presentation
其它（可根据需要
改写以上评估方
式）
Others (The
above may be
modified as
necessary)
20.
记分方式 GRADING SYSTEM
A. 十三级等级制 Letter Grading
B. 二级记分制（通过/不通过） Pass/Fail Grading
课程审批 REVIEW AND APPROVAL
21.
本课程设置已经过以下责任人/委员会审议通过
This Course has been approved by the following person or committee of authority
8
9
课程详述
COURSE SPECIFICATION
以下课程信息可能根据实际授课需要或在课程检讨之后产生变动。如对课程有任何疑问，请
联系授课教师。
The course information as follows may be subject to change, either during the session because of unforeseen
circumstances, or following review of the course at the end of the session. Queries about the course should be
directed to the course instructor.
1.
课程名称 Course Title
管理信息系统 Management Information Systems
2.
授课院系
Originating Department
信息系统与管理工程系 Department of Information Systems & Management Engineering
3.
课程编号
Course Code
EBA203
4.
课程学分 Credit Value
3
5.
课程类别
Course Type
专业基础课 Major Foundational Course
6.
授课学期
Semester
秋季 Fall
7.
授课语言
Teaching Language
英文 English
8.
授课教师、所属学系、联系方
式（如属团队授课，请列明其
他授课教师）
Instructor(s), Affiliation&
Contact
（For team teaching, please list
all instructors）
柯玮玲，信息系统与管理工程系，教授，kewl@sustech.edu.cn
Weiling KE, Department of Information Systems & Management Engineering, Professor,
Email: kewl@sustech.edu.cn
9.
实验员/助教、所属学系、联系
方式
Tutor/TA(s), Contact
待公布 To be announced
10.
选课人数限额(可不填)
Maximum Enrolment
（Optional）
11.
授课方式
Delivery Method
讲授
Lectures
习题/辅导/讨论
Tutorials
实验/实习
Lab/Practical
其它(请具体注明)
Other（Please specify）
总学时
Total
10
学时数
Credit Hours
28
6 (期中考试 Mid-
term exams)
26
4 ( 小 组 项 目 展 示 Group
project presentation)
64
12.
先修课程、其它学习要求
Pre-requisites or Other
Academic Requirements
CS102A 计算机程序设计基础 A
CS102A Fundamentals of computer programming A
13.
后续课程、其它学习规划
Courses for which this course
is a pre-requisite
EBA207 管理系统分析与设计
EBA207 Management System Analysis and Design
14.
其它要求修读本课程的学系
Cross-listing Dept.
无 None
教学大纲及教学日历 SYLLABUS
15.
教学目标 Course Objectives
本课程将针对管理信息系统在组织管理中的应用，例如对于企业资源管理系统、客户关系管理系统、电子商务、物联网、
社交媒体等。另外，还将讲授具体的工具应用，例如 HTML、数据库和电子表格。
This course examines the applications of computer-based information systems to the management of organizations, for
example ERP, CRM, E-commerce, IoT, social media and etc. Technologies and tools such as HTML, database, and
spreadsheet will be taught.
16.
预达学习成果 Learning Outcomes
通过本课程的学习，学生们将会：
明确管理信息系统在管理，战略，策略和运营中的作用
了解如何通过管理信息系统提升企业竞争力
明确现有新兴的信息技术和软件的特点
理解与管理信息系统有关的道德和社会问题
掌握信息系统管理的方法，并以口头和书面形式提出解决方案
Upon completion of the course, the student will be able to:
Explain the role of management information systems in management, strategy, tactics, and operations.
Understand how to enhance an organization’s competitiveness through management information systems.
Understand the differences between emergent information technologies and software.
Understand the ethical and social issues related to information systems.
Develop business solutions through management information systems information systems and clearly
communicate the solutions orally and in writing.
17.
课程内容及教学日历 （如授课语言以英文为主，则课程内容介绍可以用英文；如团队教学或模块教学，教学日历须注明
主讲人）
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)
11
星期
Week
节次
主题
Topic
简介
Brief Introduction
1
第一节
First
Class
课程简介
Class Introduction
当今全球商业中的信息系
统
Information Systems in
Global Business Today
本节课主要向学生介绍课程的总体规划，以及最终考核的各项
标准，让学生对课程有个清晰的认识。同时，也进行正课的第
一小节内容讲解，让学生们了解及清楚当今的管理信息系统。
信息系统如何改变商业，为何它们在当今业务运营和管理中如
此重要？什么是信息系统？它如何工作？什么是它的管理、组
织和技术构件？为什么确保信息系统为企业提供具有真正价值
的互补性资产如此重要？学习信息系统需要什么样的学术规
则？这些学术规则如何帮助理解信息系统？
An overview of this course will be provided in this class. In
particular, we will go through the syllabus and tentative
schedule for this course. Also, we will learn the first chapter
“Information systems in global business today.” The
questions to be answered in this class are: How are
information systems transforming business, and why are they
so essential for running and managing a business today?
What is an information system? How does it work? What are
its management, organization, and technology components?
Why are complementary assets essential for ensuring that
information systems provide genuine value for
organizations? What academic disciplines are used to study
information systems, and how does each contribute to an
understanding of information systems?
1
第二节
Second
Class
第一章习题和案例讨论以
及商务分析实验课 1
Discussion & Business
Analytics Lab 1
这节课主要是对第一章的习题和案例进行讨论，同时完成商务
分析实验 1 .
We will discuss the case and problems for Chapter 1 and
finish our Lab 1“How to use Excel to organize information
I”.
2
第一节
First
Class
全球电子商务与合作
Global E-business and
Collaboration
本节课将回答的问题是：什么是业务流程？业务流程是如何与
信息系统产生关系的？以及不同的信息系统类型如何促进不同
业务流程的开展？为什么协作和社会化系统如此重要？它们使
用什么技术？企业信息系统在其中扮演的角色是什么？
The questions to be answered in this class are: What are
business processes? How do business processes relate to
information systems? And how do different types of
information systems facilitate the development of different
business processes? Why are collaborative and socialized
systems so important? What technology do they use？What
is the role of enterprise information system in it？
2
第二节
Second
Class
第二章习题和案例讨论以
及商务分析实验课 2
Discussion & Business
Analytics Lab 2
这节课主要是对第二章的习题和案例进行讨论，同时完成商务
分析实验 2.
We will discuss the case and problems for Chapter 2 and
finish our Lab 2“How to use Excel to organize information
II”.
3
第一节
First
Class
信息系统、组织与战略
Information Systems,
Organizations, and
Strategy
本节课将向学生们讲授成功建设和使用信息系统的组织的特性
以及信息系统对组织的影响，介绍波特的竞争力模型、价值链
模型、协同效应、核心竞争力以及网络经济学等如何帮助企业
利用信息系统实现竞争战略，战略信息系统的挑战是什么和如
何应对这些挑战？
The questions to be answered in this class are: Which
features of organizations do managers need to know about
12
to build and use information stems successfully? What is the
impact of information systems on organizations? How do
Porter’s competitive forces model, the value chain model,
synergies, core competencies, and network economics help
companies develop competitive strategies using information
systems? What are the challenges posed by strategic
information systems, and how should they be addressed?
3
第二节
Second
Class
第三章习题和案例讨论以
及商务分析实验课 3
Discussion & Business
Analytics Lab 3
这节课主要是对第三章的习题和案例进行讨论，同时完成商务
分析实验 3.
We will discuss the case and problems for Chapter 3 and
finish our Lab 3“How to use Excel to organize information
III”.
4
第一节
First
Class
信息系统中的商业伦理和
社会问题
Ethic and Social Issues in
Information Systems
本节课讨论信息系统会引发哪些商业伦理、社会和政治问题，
信息社会的商业伦理，为什么现代信息系统技术和互联网对个
人隐私与知识产权保护而言是挑战，信息系统如何影响法律责
任和义务以及日常生活质量。
The questions to be answered in this class are: What ethical,
social, and political issues are raised by information
systems? What specific principles for conduct can be used to
guide ethical decisions? Why do contemporary information
systems technology and the Internet pose challenges to the
protection of individual privacy and intellectual property? How
have information systems affected laws for establishing
account-ability and liability and the quality of everyday life?
4
第二节
Second
Class
第四章习题和案例讨论以
及商务分析实验课 4
Discussion & Business
Analytics Lab 4
这节课主要是对第四章的习题和案例进行讨论，同时完成商务
分析实验数据透视表。
We will discuss the case and problems for Chapter 4 and
finish our Lab 4 “Pivot Table”.
5
第一节
First
Class
IT 基础设施与新兴技术
IT Infrastructure and
Emerging Technologies
介绍什么是 IT 基础设施？IT 基础设施演变的阶段和驱动力是
什么？基础设施的构成要素是什么？计算机硬件平台的发展趋
势是什么？当前计算机软件平台的状态和趋势是什么？管理 IT
基础设施的挑战和问题是什么？
The questions to be answered in this class are: What is IT
infrastructure, and what are the stages and drivers of IT
infrastructure evolution? What are the components of IT
infrastructure? What are the current trends in computer
hardware platforms? What are the current computer software
platforms and trends? What are the challenges of managing
IT infrastructure and management solutions?
5
第二节
Second
Class
第五章习题和案例讨论以
及商务分析实验课 5
Discussion & Business
Analytics Lab 5
这节课主要是对第五章的习题和案例进行讨论，同时完成商务
分析实验现值与终值（及 IRR 函数）。
We will discuss the case and problems for Chapter 5 and
finish our Lab 5 “Present and Future Value (Plus IRR
function)”.
6
第一节
First
Class
商务智能基础：数据库与
信息管理
Foundations of Business
Intelligence: Databases
and Information
Management
本节课介绍在传统文件环境下，管理数据资源的问题是什么？
数据库管理系统的主要能力是什么？为什么关系型数据库管理
系统如此强大？为了提高企业绩效和决策能力，从数据库获取
信息的主要工具和技术有哪些？为什么信息政策、数据管理、
数据质量保证对管理企业数据资源非常重要？
The questions to be answered in this class are: What are the
problems of managing data resources in a traditional file
environment? What are the major capabilities of database
management systems (DBMS), and why is a relational
DBMS so powerful? What are the principal tools and
technologies for accessing information from databases to
improve business performance and decision making? Why
13
are information policy, data administration, and data quality
assurance essential for managing the firm’s data resources?
6
第二节
Second
Class
第六章习题和案例讨论以
及商务分析实验课 6
Discussion & Business
Analytics Lab 6
这节课主要是对第六章的习题和案例进行讨论，同时完成商务
分析实验抵押贷款敏感性分析。
We will discuss the case and problems for Chapter 6 and
finish our Lab 6 “Mortgage Sensitivity Analysis”.
7
第一节
First
Class
实现运营优化和客户亲
密：企业应用
Achieving Operational
Excellence and Customer
Intimacy: Enterprise
Applications
本节课讨论企业系统如何帮助企业实现运营卓越，供应链管理
系统如何协调计划、生产和物流配送，客户关系管理系统如何
帮助企业提高客户亲密度，企业应用的挑战是什么，企业应用
如何利用新技术？
The questions to be answered in this class are: How do
enterprise systems help businesses achieve operational
excellence? How do supply chain management systems
coordinate planning, production, and logistics with suppliers?
How do customer relationship management systems help
firms achieve customer intimacy? What are the challenges
that enterprise applications pose, and how are enterprise
applications taking advantage of new technologies?
7
第二节
Second
Class
第七章习题和案例讨论以
及商务分析实验课 7
Discussion & Business
Analytics Lab 7
这节课主要是对第七章的习题和案例进行讨论，同时完成商务
分析实验顾客终身价值。
We will discuss the case and problems for Chapter 7 and
finish our Lab 7 “Customer Lifetime Value”.
8
第一节
First
Class
期中考试
Mid-term Exam
8
第二节
Second
Class
第八章习题和案例讨论以
及商务分析实验课 8
Discussion & Business
Analytics Lab 8
这节课主要是对第八章的习题和案例进行讨论，同时完成商务
分析实验股指预测（蒙特卡洛模拟方法）。
We will discuss the case and problems for Chapter 68 and
finish our Lab 8 “Stock Index Estimation (Monte Carlo
Simulation)”.
9
第一节
First
Class
电子商务：数字化市场、
数字化产品
E-commerce: Digital
Markets, Digital Goods
本节课讨论什么是电子商务、数字化市场和数字化产品独有的
特征，什么是电子商务原则和收入模式，电子商务如何改变市
场，电子商务如何影响 B2B 交易，移动商务在电子商务中的
角色是什么，建立电子商务必须考虑什么问题？
The questions to be answered in this class are: What are the
unique features of e-commerce, digital markets, and digital
goods? What are the principal e-commerce business and
revenue models? How has e-commerce transformed
marketing? How has e-commerce affected business-to-
business transactions? What is the role of m=commerce in
business, and what are the most important m-commerce
applications? What issues must be addressed when building
an e-commerce presence?
9
第二节
Second
Class
第九章习题和案例讨论以
及商务分析实验课 9
Discussion & Business
Analytics Lab 9
这节课主要是对第九章的习题和案例进行讨论，同时完成商务
分析实验需求曲线估算。
We will discuss the case and problems for Chapter 9 and
finish our Lab 9 “Estimating Demand Curve”.
10
第一节
First
Class
管理知识和人工智能
Managing Knowledge
and Artificial Intelligence
本节课讨论知识管理系统在企业中的角色是什么，企业级的知
识管理系统有哪些类型及它们如何为企业提供价值，知识工作
系统的主要类型有哪些及它们如何为企业提供价值，在知识管
理中使用智能技术对企业有什么好处。
The questions to be answered in this class are: What is the
role of knowledge management systems in business? What
re artificial intelligence (AI) and machine learning? How do
businesses use AI? What types of systems are used for
enterprise-wide knowledge management, and how do they
14
provide value for businesses? What are the major types of
knowledge work systems, and how do they provide value for
firms?
10
第二节
Second
Class
第十章习题和案例讨论以
及商务分析实验课 10
Discussion & Business
Analytics Lab 10
这节课主要是对第十章的习题和案例进行讨论，同时完成商务
分析实验病毒式营销。
We will discuss the case and problems for Chapter 10 and
finish our Lab 10 “Viral Marketing”.
11
第一节
First
Class
增强决策分析
Enhancing Decision
Making
这节课我们讨论决策的类型有哪些及决策的过程是怎样的，信
息系统是如何支持管理者的活动和管理决策的，商务智能和商
业分析是如何支持决策的，组织中不同决策群体是如何使用商
务智能的，在支持团队更有效地进行决策的方面信息系统发挥
了什么样的作用。
The questions to be answered in this class are: What are the
different types of decisions, and how does the decision-
making process work? How do information systems support
the activities of managers and management decision
making? How do business intelligence and business
analytics support decision making? How do different
decision-making constituencies in an organization use
business intelligence, and what is the role of information
systems in helping people working in a group make decisions
more efficiently?
11
第二节
Second
Class
第十一章习题和案例讨论
以及商务分析实验课 11
Discussion & Business
Analytics Lab 11
这节课主要是对第十一章的习题和案例进行讨论，同时完成商
务分析实验回归。
We will discuss the case and problems for Chapter 11 and
finish our Lab 11 “Regression”.
12
第一节
First
Class
建设信息系统
Building Information
Systems
这节课我们回答这些问题，建设新系统如何带来组织变革，系
统开发过程的核心活动是什么，系统建模和设计的主要方法有
哪些，建设信息系统有哪些可选方法，数字企业时代系统建设
的新方法有哪些。
The questions to be answered in this class are: How does
building new systems produce organizational change? What
are the core activities in the systems development process?
What are principal methodologies for modeling and designing
systems? What are alternative methods for building
information systems? What are new approached for system
building in the digital firm era?
12
第二节
Second
Class
第十二章习题和案例讨论
以及商务分析实验课 12
Discussion & Business
Analytics Lab 12
这节课主要是对第十二章的习题和案例进行讨论，同时完成商
务分析实验预测。
We will discuss the case and problems for Chapter 12 and
finish our Lab 12 “Forecast”.
13
第一节
First
Class
管理项目
Managing Projects
本节课我们讨论项目管理的目标是什么和为什么项目管理在信
息系统开发中如此重要，有哪些方法可以用来选择、评估信息
系统项目，并且使信息系统的开发和公司目标保持一致，企业
如何评估信息系统的商业价值，信息系统项目的主要风险因素
有哪些和如何管理风险。
The questions to be answered in this class are: What are the
objectives of project management, and why is it so essential
in developing information systems? What method can be
used for selecting and evaluating information systems
projects and aligning them with the firm’s business goals?
How can firms assess the business value of information
systems? What are the principal risk factors in information
systems projects, and how can they be managed?
13
第二节
Second
Class
第十三章习题和案例讨论
以及 Access 实验一
Discussion & Access Lab
这节课主要是对第十三章的习题和案例进行讨论，同时完成
Access 实验一。
We will discuss the case and problems for Chapter 13 and
15
1
finish Access Lab 1 Handout.
14
第一节
First
Class
管理全球项目
Managing Global
Systems
本节课我们回答这些问题，推动业务国际化的主要因素有哪
些，发展全球企业有哪些替代战略，全球信息系统和管理解决
方案面临的挑战是什么，开发国际信息系统时需要考虑那些问
题和技术选择。
The questions to be answered in this class are: What major
factors are driving the internationalization of business? What
are the alternative strategies for developing global
businesses? What are the challenges posed by global
information systems and management solutions for these
challenges? What are the issues and technical alternatives to
be considered when developing international information
systems?
14
第二节
Second
Class
第十四章习题和案例讨论
以及 Access 实验二
Discussion & Access Lab
2
这节课主要是对第十四章的习题和案例进行讨论，同时完成
Access 实验二。
We will discuss the case and problems for Chapter 14 and
finish Access Lab 2 Handout.
15
第一节
First
Class
小组项目研讨
Project Group
Consultation
这节课主要活动是小组项目的答疑。
In this class, I will help you with your term project.
15
第二节
Second
Class
期末复习
Final Review
16
第一节
First
Class
小组项目展示
Group Project
Presentation
16
第二节
Second
Class
小组项目展示
Group Project
Presentation
18.
教材及其它参考资料 Textbook and Supplementary Readings
管理信息系统(原书第 15 版) 作者:[美]肯尼斯 C. 劳顿（Kenneth C. Laudon） 简 P. 劳顿（Jane P）, 出版社:机械工业
出版社, ISBN：9787111608356
课程评估 ASSESSMENT
19.
评估形式
Type of
Assessment
评估时间
Time
占考试总成绩百分比
% of final
score
违纪处罚
Penalty
备注
Notes
出勤 Attendance
课堂表现
Class
Performance
10
根据学生的课堂表现进行评估。
Your participation in class will be
evaluated.
小测验
Quiz
10
课程项目 Projects
15
小组项目
Term Project
平时作业
Assignments
25
15 （书面作业 Written
assignments）+ 10 (实验作业 Lab
exercises)
16
期中考试
Mid-Term Test
15
期末考试
Final Exam
25
期末报告
Final
Presentation
其它（可根据需要
改写以上评估方
式）
Others (The
above may be
modified as
necessary)
20.
记分方式 GRADING SYSTEM
A. 十三级等级制 Letter Grading
B. 二级记分制（通过/不通过） Pass/Fail Grading
课程审批 REVIEW AND APPROVAL
21.
本课程设置已经过以下责任人/委员会审议通过
This Course has been approved by the following person or committee of authority