1
课程详述
COURSE SPECIFICATION
以下课程信息可能根据实际授课需要或在课程检讨之后产生变动。如对课程有任何疑问，请
联系授课教师。
The course information as follows may be subject to change, either during the session because of unforeseen
circumstances, or following review of the course at the end of the session. Queries about the course should be
directed to the course instructor.
1.
课程名称 Course Title
客户产品设计：实体 Client Product: Object
2.
授课院系
Originating Department
创新创意设计学院 School of Design
3.
课程编号
Course Code
DS223
4.
课程学分 Credit Value
3
5.
课程类别
Course Type
专业选修课 Major Elective Course
6.
授课学期
Semester
春季 Spring
7.
授课语言
Teaching Language
英文 English
8.
授课教师、所属学系、联系方
式（如属团队授课，请列明其
他授课教师）
Instructor(s), Affiliation &
Contact
（For team teaching, please list
all instructors）
Enza Migliore
Assistant Professor, School of Design
enza.migliore@gmail.com
9.
实验员/助教、所属学系、联系
方式
Tutor/TA(s), Contact
无 NA
10.
选课人数限额(可不填)
Maximum Enrolment
（Optional）
2
11.
授课方式
Delivery Method
讲授
Lectures
习题/辅导/讨论
Tutorials
实验/实习
Lab/Practical
其它(请具体注明)
Other（Please specify）
总学时
Total
学时数
Credit Hours
32
32
64
12.
先修课程、其它学习要求
Pre-requisites or Other
Academic Requirements
无 N/A
13.
后续课程、其它学习规划
Courses for which this course
is a pre-requisite
无 N/A
14.
其它要求修读本课程的学系
Cross-listing Dept.
无 N/A
教学大纲及教学日历 SYLLABUS
15.
教学目标 Course Objectives
本课程是一个基于行业要求的项目。在该项目中，学生将根据客户对设计的规范要求，完成一系列任务，包括简要说明、
完成整个设计周期、演示、并根据反馈修改设计。本课程培养学生应对客户要求和管理用户期望的能力，与此同时考虑当
代环境、社会和生产问题。 学生将为当地公司创造新产品概念，并有效地展示构思过程的不同阶段。 学生将学习如何管
理与客户持续有效的互动，并通过研究、构思和测试的迭代过程产生有意义的、创新的解决方案。
技能：需求解读、客户沟通、概念开发、设计迭代、团队合作、反思工作
An industry-defined project, in which the students will respond to a client specification, working through brief clarification,
design cycles, presentations, and responding to feedback. This course develops the proficiency to deal with client
requirements and user expectations considering contemporary environmental, social, and productive issues. Students
create new products’ concepts for local companies and prepare effective presentations showing different stages of
ideation. They learn how to manage a constant and efficient interaction with clients and to generate meaningful and
innovative solutions thorough an iterative process of research, ideation, and testing.
Skills: interpreting the brief, client communication, concept development, design iteration, teamwork, reflective working
16.
预达学习成果 Learning Outcomes
顺利完成学习后，学生将能够：
1. 解读客户需求，预测用户需求，探索其意义和机会;
2. 将概念开发的迭代过程应用于产品设计(研究、评估、决策、原型制作、测试等);
3. 具备项目管理能力(与客户有效互动，清晰有效的演示，时间和资源管理等);
4. 为客户创造有意义的原创方案，并以适当的方式呈现。
On successful completion of this module, students will be able to:
1. interpret client’s brief and predict users’ needs exploring meanings and opportunities;
3
2. apply iterative process of concept development for product design (research, evaluation, decisions,
prototyping, testing, etc.);
3. demonstrate ability of project management (efficient interaction with client, clear and effective presentations,
time and resources management, etc.);
4. create meaningful and original proposals for the client and present them in adequate way.
17.
课程内容及教学日历 （如授课语言以英文为主，则课程内容介绍可以用英文；如团队教学或模块教学，教学日历须注明
主讲人）
Course Contents (in Parts/Chapters/Sections/Weeks. Please notify name of instructor for course section(s), if
this is a team teaching or module course.)
Week
Content
1
Lecture (4 hours)
Introduction to the course, outline of assignments. Providing a list of local companies (clients).
Practice (4 hours)
Group research and discussion on targeted client communication and how to formulate relevant
questions. Define basic structure for interaction through practical exercises.
Lecture (4 hours)
Opportunity Identification for Product Design (creating, identifying, and screening ideas for new
products). Product Planning, presenting a method for deciding which products to develop (case
studies)
Practice (4 hours)
Clients introduce and explain the briefs. Brief clarification through questions and answers. Group
discussion, Brain Storming, Opportunity Identification. Target Group Identification.
2
Lecture (4 hours)
Concept development: Customer Needs, Product Specifications, Concept Generation, Concept
Selection, and Concept Testing.
Practice (4 hours)
Field trips and activities (visit factories, companies, user shadowing, etc). Activities of concept
development and iterations. Group discussion.
Lecture (4 hours)
Presentation and discussion of concepts, feedback from client and target users.
Prototyping: method to ensure that prototyping efforts are applied effectively (case studies).
Practice (4 hours)
Concept development after clients and users’ feedbacks. Concept presentation (rendering, sketches)
Material experiments: design decisions for presenting the final concept (time and resources
optimization)
3
Lecture (4 hours)
Interim review: developed design concepts, quality and efficacy of presentations and communication,
efficiency of prototyping decisions. Feedback from clients.
Practice (4 hours)
Tutorial, Client Communication, Prototyping and Iteration.
Lecture (4 hours)
Tutorials and preparation of final presentation.
Practice (4 hours)
Prototyping, consider outsourcing (part of client communication)
4
4
Lecture (4 hours)
Tutorials and preparation of final presentation.
Practice (4 hours)
Prototyping
Lecture (4 hours)
Tutorials and preparation of final presentation.
Practice (4 hours)
Final presentation and evaluation of design process, consistency of the concept with the brief,
presentation and representation, communication with the client, prototype.
18.
教材及其它参考资料 Textbook and Supplementary Readings
Verganti, R. (2009). Design driven innovation: changing the rules of competition by radically innovating what
things mean. Harvard Business Press.
Ulrich, Karl T., et al. (2020). Product Design and Development. 7th ed., McGraw-Hill Education.
Powell, D. (1985). Presentation Techniques: A Guide to Visualizing Industrial Design Ideas. Orbis
Publishing.
课程评估 ASSESSMENT
19.
评估形式
Type of
Assessment
评估时间
Time
占考试总成绩百分比
% of final
score
违纪处罚
Penalty
备注
Notes
出勤 Attendance
10
课堂表现
Class
Performance
20
小测验
Quiz
课程项目 Projects
平时作业
Assignments
20
期中考试
Mid-Term Test
期末考试
Final Exam
期末报告
Final
Presentation
50
其它（可根据需要
改写以上评估方
式）
Others (The
above may be
modified as
necessary)
5
20.
记分方式 GRADING SYSTEM
A. 十三级等级制 Letter Grading
B. 二级记分制（通过/不通过） Pass/Fail Grading
课程审批 REVIEW AND APPROVAL
21.
本课程设置已经过以下责任人/委员会审议通过
This Course has been approved by the following person or committee of authority
Professor Tom Kvan
Dean, School of Design
